Nigel O'Reilly

The Challenge

Nigel O'Reilly is an Irish Master Goldsmith and High Jewellery Designer based in Castlebar, County Mayo, on the Wild Atlantic Way, who founded his own studio in 2009 after more than a decade creating bespoke works for some of the world's most luxurious jewellery houses. Trained in engineering before turning to high jewellery, he honed his craft under the late master goldsmith and gemstone cutter Erwin Springbrunn, and his work is defined by a deeply personal relationship with rare gemstones — placing the stone, its cut and colour, at the very heart of each design. His signature style is characterized by bold use of colour and form, vibrant quantities of coloured gemstones, recognizable gold latticework, and generous, undulating shapes, with each piece hand-crafted to technical perfection in his Mayo studio. He also travels to meet international clients and holds annual private salons in New York, Los Angeles, and London, with press coverage spanning the New York Times, Forbes, the Financial Times, Robb Report, Wallpaper, and Elle USA.

Our Approach

We facilitated many one-on-one interviews with some of the industry's most admired reporters writing in publications such as Forbes, Financial Times, and more. We introduced the brand to Bergdorf Goodman, NY, resulting in a series of week-long appearances with Nigel O'Reilly himself, as well as successful reception parties at Sotheby's in Beverly Hills.

The Story We Told

Nigel O'Reilly is that rare jeweller whose work begins not with a sketch but with the stone itself — a deeply personal creative process rooted in the wild landscape of Ireland's Atlantic coast. By connecting him directly with America's most esteemed retailers and press, we let the craftsmanship speak in the most prestigious rooms in the country.

Results

• One-on-one interviews with Forbes, Financial Times, and leading industry publications
• Series of week-long appearances at Bergdorf Goodman, New York
• Reception parties at Sotheby's in Beverly Hills