Kerbedanz

The Challenge

Kerbedanz is a fully independent Swiss Haute Horlogerie maison founded in Neuchâtel in 2011 by president Tigran Kerbedanz, who established the brand as a tribute to his ancestor — a celebrated Armenian blacksmith and clock repairer — with the name itself meaning "the Heirs of Karabed," signifying leader and precursor. The brand's ethos revolves around celebrating individuality, creating magnificent timepieces imbued with a distinctive universe of their own — weaving symbolism, mythology, and ancestral craft techniques such as micro-sculpture, engraving, enamel work, and stone setting into exceptional mechanical movements including tourbillons and minute repeaters. Their iconic Maximus watch, which incorporates the world's biggest tourbillon on a wristwatch, has become the aesthetic and technical signature of a maker rewriting the codes of Haute Horlogerie, with pieces ranging from around 36,000 to 500,000 CHF and catering exclusively to a global audience of collectors and high-profile personalities.

Our Approach

We introduced Kerbedanz starting in 2017 to savvy retailers at several consecutive Couture shows in Las Vegas, as well as serious collectors at WatchTime events in New York, MacCall's Luxury events at Monterey/Concours d'Elegance week, and the long collaboration with this superlative brand continues stronger than ever.

The Story We Told

Kerbedanz is a brand steeped in ancestral reverence and artisanal mastery — a maker that weaves Armenian heritage, sacred geometry, and Swiss precision into timepieces that function as wearable mythology. By presenting the brand at the most discerning watch events in North America, we connected Kerbedanz with collectors who value not just mechanical excellence, but the deeper narrative and cultural significance behind every complication.

Results

• Multi-year presence at Couture Las Vegas
• Introduction to serious collectors at WatchTime events in New York
• Presence at MacCall's Luxury events at Monterey/Concours d'Elegance week
• Ongoing long-term brand collaboration continues stronger than ever